Take full ownership of HubSpot marketing automation: set up and optimize journeys, segmentation, and lead nurturing. Design, execute, and analyze multi-channel campaigns (content, paid, newsletters) to drive reach, conversion, and lead quality. Bring data to life: track KPIs, generate actionable insights, and empower Sales & Marketing to refine content and understand target audiences. Manage paid campaigns (LinkedIn, Google, etc.) and implement newsletter campaigns, including A/B testing and performance analysis.